Emily H Ho, PhD is an Assistant Professor at Northwestern University’s Department of Medical Social Sciences. She is a behavioral scientist with training as a psychometrician and a quantitative psychologist. Her research interests include behavioral mechanisms underlying better decision-making and measurement science applied to health outcomes, with a particular emphasis on performance measurement. Dr. Ho is one of the lead scientists of the NIH Toolbox and the Advancing Reliable Measurement in Decision-Making and Cognitive Aging project, funded by the National Institute of Aging. Dr. Ho has been published in leading journals such as Nature Climate Change, Behavioral Science and Policy, Psychological Assessment, Management Science, Alzheimer’s and Dementia. Additionally, her research has been featured in popular press outlets such as NPR, Ars Technica, Salon, and Chicago Policy Review, and Harvard Business Review.